Toronto · law firms
Web design for
law firms in Toronto.
There are 92 law firms listed on Google Maps in Toronto. 74 of them put a website on the listing, and we opened every one of those 74 ourselves. Here is what was behind them.
15 of the 74 Toronto sites had nothing wrong with them at all. The other 59 had at least one of the faults listed above, and most had more than one.
What they are built on
64% of them run
the same platform.
Behind the 74 sites we counted 3 platforms. The split says something about budget: 64% on WordPress usually means somebody was paid to build it, while the 0 on free builders were almost always put together by the owner.
What actually breaks
Page title does not name the city they work in
on 23 of them.
23 of the 74 law firms we opened in Toronto share the same fault: page title does not name the city they work in. 21 have a second one on top of it — no enquiry form anywhere on the site. None of this is visible to the owner, which is why it survives for years.
If you own one of these 74 sites, the order to fix them in is the order above: the fault 23 businesses share is the one your competitors have not fixed either, so it is where the cheapest advantage sits.
Who you are up against
242 reviews
from the top five.
The spread in Toronto is wide: from under 59 reviews in the bottom quarter to 2,507 at the top, with the middle at 120. 22 of the 92 law firms have passed a hundred.
Toronto is the 1st largest market for law firms in our survey of the GTA, with 92 of them against 1,383 across the region. Review counts are not comparable between trades, so none of this means anything outside law firms.
What this means for you
The Toronto leaders
already fixed this.
4 of the five most-reviewed law firms in Toronto run a secure site that works on a phone. Between them they hold 5,492 reviews. That is the standard a customer compares you against before reading a word about you.
Where a law firm lands depends on how many services need a page of their own — $590 at the small end, $3,900 for a practice with a dozen. Nothing is due until it is finished. Full pricing.
Related.
Law firms across the GTA All trades in Toronto The full GTA report
Law firms elsewhere in the GTA: Mississauga Brampton Vaughan Markham Scarborough North York
Other trades in Toronto: Dentists Accountants Plumbers Clinics Veterinary clinics Medical practices
Questions
Asked often.
How many law firms are there in Toronto?
92 listings, of which 15 have a website with nothing technically wrong with it. The remaining 77 are either missing a site, running a broken one, or running one with at least one fault we could see from outside.
How many Google reviews do I need to compete in Toronto?
To be average in Toronto you need 120. To be in the top quarter you need more than 238. To be visible next to the busiest law firm here you would need 2,507, which took them years. 20 of the 92 already hold a 4.9 rating, so the rating is not what separates them.
What does a website for a law firm in Toronto cost?
Between $590 and $3,900 depending on the size of the practice and how many services need their own page, paid after the site is built and you have seen it. Hosting, edits, your Google Business Profile and ongoing SEO run $129 to $990 a month, cancellable any month.
Before you decide anything
Find out whether
you have a problem.
Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.
Want the same for
your business?
Tell us what you do and where you work. We will look at what you have now and say plainly whether it is worth rebuilding — including when it is not.