Toronto · dentists

Web design for
dentists in Toronto.

There are 203 dental practices listed on Google Maps in Toronto. 117 of them put a website on the listing, and we opened every one of those 117 ourselves. Here is what was behind them.

Dental practices listed in Toronto203
Dentists with a working website117
No website on the Toronto listing at all0
Site that does not load or is parked5
Working but visibly dated19
Dentists whose site fails on a phone1 (1%)
Still served without HTTPS2
Copyright line 2011 or earlier14
No opening hours on the Google listing123
Median Google reviews among Toronto dentists603
Median Google rating in Toronto4.9

24 of the 117 Toronto sites had nothing wrong with them at all. The other 93 had at least one of the faults listed above, and most had more than one.

What they are built on

5 platforms,
no clear winner.

Behind the 117 sites we counted 5 platforms. The split says something about budget: 52% on WordPress usually means somebody was paid to build it, while the 1 on free builders were almost always put together by the owner.

WordPress61 (52%)
Squarespace12 (10%)
Wix8 (7%)
GoDaddy Builder1 (1%)
Webflow1 (1%)
Hand-built or unidentified34 (29%)

What actually breaks

No enquiry form anywhere on the site
on 39 of them.

Out of 117 sites in Toronto, 39 have no enquiry form anywhere on the site and 21 have no main heading on the page. We counted each fault separately, so a site with three of them appears in three rows below.

Dentists in Toronto with no enquiry form39 of 117
Page titles that never say “Toronto”26 of 117
Dentists with no heading on the page21 of 117
Dentists dating themselves in the footer18 of 117
Dentists measuring nothing at all15 of 117
Dentists letting Google write their description13 of 117

None of the 15 faults we counted in Toronto requires a rebuild on its own. They add up to one, though, when a site carries four or five of them at once.

Who you are up against

698 reviews
from the top five.

The spread in Toronto is wide: from under 464 reviews in the bottom quarter to 1,579 at the top, with the middle at 603. 52 of the 203 dentists have passed a hundred.

Toronto is the 1st largest market for dentists in our survey of the GTA, with 203 of them against 2,453 across the region. Review counts are not comparable between trades, so none of this means anything outside dentists.

Quietest quarter of Toronto dentistsunder 464 reviews
Median dentist in Toronto603 reviews
Busiest quarterover 865 reviews
Most-reviewed dentist in Toronto1,579 reviews
Top five running a secure, mobile site5 of 5

What this means for you

The Toronto leaders
already fixed this.

5 of the five most-reviewed dentists in Toronto run a secure site that works on a phone. Between them they hold 7,170 reviews. That is the standard a customer compares you against before reading a word about you.

Where a dentist lands depends on how many services need a page of their own — $590 at the small end, $3,900 for a practice with a dozen. Nothing is due until it is finished. Full pricing.

Questions

What people ask us.

How many dentists are there in Toronto?

203 listings, of which 24 have a website with nothing technically wrong with it. The remaining 179 are either missing a site, running a broken one, or running one with at least one fault we could see from outside.

How many Google reviews do I need to compete in Toronto?

To be average in Toronto you need 603. To be in the top quarter you need more than 865. To be visible next to the busiest dentist here you would need 1,579, which took them years. 28 of the 203 already hold a 4.9 rating, so the rating is not what separates them.

What does a website for a dentist in Toronto cost?

Between $590 and $3,900 depending on the size of the practice and how many services need their own page, paid after the site is built and you have seen it. Hosting, edits, your Google Business Profile and ongoing SEO run $129 to $990 a month, cancellable any month.

Before you decide anything

Find out whether
you have a problem.

Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.

Check my website free Read the full GTA report

Worth a
conversation?

No pitch deck and no discovery call. Tell us the trade and the city, and we will say what we would do and what it costs.

Start a project See our work