Etobicoke · law firms

Web design for
law firms in Etobicoke.

There are 63 law firms listed on Google Maps in Etobicoke. 60 of them put a website on the listing, and we opened every one of those 60 ourselves. Here is what was behind them.

Law firms listed in Etobicoke63
Law firms with a working website60
No website on the Etobicoke listing at all1
Site that does not load or is parked3
Working but visibly dated10
Law firms whose site fails on a phone3 (5%)
Still served without HTTPS2
Copyright line 2009 or earlier5
No opening hours on the Google listing3
Median Google reviews among Etobicoke law firms60
Median Google rating in Etobicoke4.8

4 of the 60 Etobicoke sites had nothing wrong with them at all. The other 56 had at least one of the faults listed above, and most had more than one. (Etobicoke is part of Toronto — we count the businesses that give Etobicoke as their address.)

What they are built on

5 platforms,
no clear winner.

Behind the 60 sites we counted 5 platforms. The split says something about budget: 50% on WordPress usually means somebody was paid to build it, while the 2 on free builders were almost always put together by the owner.

WordPress30 (50%)
Squarespace5 (8%)
Wix3 (5%)
Webflow3 (5%)
GoDaddy Builder2 (3%)
Hand-built or unidentified17 (28%)

What actually breaks

Page title does not name the city they work in
on 31 of them.

Out of 60 sites in Etobicoke, 31 have page title does not name the city they work in and 24 have no analytics — nobody is measuring what the site does. We counted each fault separately, so a site with three of them appears in three rows below.

Page titles that never say “Etobicoke”31 of 60
Law firms letting Google write their description24 of 60
Law firms measuring nothing at all24 of 60
Law firms in Etobicoke with no enquiry form24 of 60
Law firms with no structured data22 of 60
Law firms dating themselves in the footer17 of 60

None of the 15 faults we counted in Etobicoke requires a rebuild on its own. They add up to one, though, when a site carries four or five of them at once.

Who you are up against

170 reviews
from the top five.

The spread in Etobicoke is wide: from under 27 reviews in the bottom quarter to 362 at the top, with the middle at 60. 16 of the 63 law firms have passed a hundred.

Etobicoke holds 63 of the 1,383 law firms we found across the GTA, which ranks it 5th among the 26 places we surveyed. Review counts are not comparable between trades, so none of this means anything outside law firms.

Quietest quarter of Etobicoke law firmsunder 27 reviews
Median law firm in Etobicoke60 reviews
Busiest quarterover 121 reviews
Most-reviewed law firm in Etobicoke362 reviews
Top five running a secure, mobile site4 of 5

What this means for you

The Etobicoke leaders
already fixed this.

4 of the five most-reviewed law firms in Etobicoke run a secure site that works on a phone. Between them they hold 1,327 reviews. That is the standard a customer compares you against before reading a word about you.

Where a law firm lands depends on how many services need a page of their own — $590 at the small end, $3,900 for a practice with a dozen. Nothing is due until it is finished. Full pricing.

Questions

Straight answers.

How many law firms are there in Etobicoke?

63 listings, of which 4 have a website with nothing technically wrong with it. The remaining 59 are either missing a site, running a broken one, or running one with at least one fault we could see from outside.

How many Google reviews do I need to compete in Etobicoke?

To be average in Etobicoke you need 60. To be in the top quarter you need more than 121. To be visible next to the busiest law firm here you would need 362, which took them years. 23 of the 63 already hold a 4.9 rating, so the rating is not what separates them.

What does a website for a law firm in Etobicoke cost?

Between $590 and $3,900 depending on the size of the practice and how many services need their own page, paid after the site is built and you have seen it. Hosting, edits, your Google Business Profile and ongoing SEO run $129 to $990 a month, cancellable any month.

Your turn

Same check,
run on your site.

The check behind this page is the one we ran on every business above. Put your own address in and it will load your site on a phone screen, look at the certificate and the page age, and tell you what a visitor meets. No email, nothing stored.

Check my website free Read the full GTA report

Start with a
straight answer.

Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.

Start a project See our work