Glossary · Measurement
UTM parameters.
Tags added to the end of a link so analytics can tell where a visitor came from — a newsletter, a printed QR code, a particular ad.
Why it matters.
They only work on links you control, which is the point: without them, traffic from your own email campaign is indistinguishable from someone typing the address. Keep the naming consistent from the start, because a year of inconsistent tags cannot be cleaned up afterwards.
How to check it yourself.
Look at your analytics traffic sources for last month. If a large share sits under "direct", some of it is campaign traffic arriving untagged.
Questions
Straight answers.
How do I check utm parameters on my own site?
Look at your analytics traffic sources for last month. If a large share sits under "direct", some of it is campaign traffic arriving untagged.
Now check your own
You have read the numbers.
Where does your site stand?
Type your address and we will open your site the way a visitor would, then tell you plainly what is wrong with it — including when the answer is nothing. Ten seconds, no email, nothing stored.
Worth a
conversation?
No pitch deck and no discovery call. Tell us the trade and the city, and we will say what we would do and what it costs.